Congratulations to group of journalism students – ‘Team Japan Yuen Nueng’ for winning first prize from campus safety awareness campaign – ‘Toyota Campus Challenge 2018’ organized by Toyota. Award ceremony held on December 19, 2018.
The winning team members were:
Mr. Thanawat Singhaseni
Miss Charinya Promsomboon
Miss Pattrika Sasanakul
Miss Tharatip Boonsanit
The team worked under an advised of Asst. Prof. Dr. Pansa Rodart.
Awards for the winner include:
A 5-day trip to explore road safety activity in Japan – valued Bt 500,000,
A Bt 100,000 scholarship, and project development supporting fund for team of advisors, valued Bt 30,000,
An internship opportunity at Toyota Motor Thailand Co., Ltd.,
A Bt 100,000 fund given to the university to support further activities for 6 months
Toyota Campus Challenge is a PR campaign planning
competition intended to promote road safety under the theme ‘Seize the power of new generations to build sustainable, safer roads in campus, to reduce accident rate, and become a part of good driver society. Main objectives of the campaign is to encourage college students to realize the importance of road safety issue by letting them use their knowledge on PR planning strategy to pass on the campaign’s key message to the public. It expects contestants to creatively demonstrate their skill and reach their full potential in executing the campaign. Contestants must take an active part to promote road safety on campus by incorporating real-life experience. Furthermore, the proposed campaign must be actually executed on campus as a road safety project model.